From very humble beginnings, the business started growing when the Group was awarded a concession by the Sarawak state government to expand operations and Syarikat Samling Timber Sdn Bhd or SST was born. Steady business was our hallmark for almost 20 years before the Group started spreading its wings with forays into both upstream and downstream activities.

Samling’s upstream and downstream companies have obtained various certifications from acclaimed certification bodies such as SIRIM QAS International Sdn Bhd, SCS Global Services, Control Union, etc. Certificates achieved are Forest Management Certificates for Natural Forests and Forest Plantations), certificates for Chain of Custody, ISO Quality Management Assurance certificates, Certificate of Conformity, Carb & EPA certificates and JAS/JIS certificates.

In the early 2000s, as our products started establishing a reputation in the market, we formed partnerships with the American firm Masonite International Corporation (production and marketing of door facings and doors) and Japanese firms Daiken Corporation and Itochu Corporation (production of fibreboards).

As demand continued to grow for our products, we expanded into kitchen and wardrobe furnishing with the opening of AinoFurnishing (formerly known as AinoKitchen) retail outlets throughout Malaysia.

These efforts came to fruition with the harvesting of plantation logs in Segan. These logs were used for the production of MDF door skin by Magna Foremost.

Our latest venture has been in the production of kitchen cabinets with the establishment of Prominet Target Sdn Bhd. Also in 2019, our subsidiary TreeOne Mega Pellet began construction of a biomass pellet facility in Bintulu, Sarawak.